UNFI Endless Aisle Frequently Asked Questions

Endless Aisle is a digital shopping platform that gives UNFI retail customers an easy way to differentiate their product assortments while helping suppliers expand the reach of their brands. The platform offers retailers access to a wide variety of products beyond their local distribution center, helping them discover unique, on-trend items that fit their shoppers' lifestyles and needs. It gives suppliers an opportunity to reach new retailers and expand their brandexpand into new markets with low set-up costs and increase their visibility with retailers across the U.S.

Products ordered through Endless Aisle are shipped directly from suppliers to customers instead of arriving at their store via UNFI truck delivery from a UNFI distribution center. It’s a low-risk, cost-effective way for both retailers and suppliers to test new products, engage shoppers, and stay ahead of trends.

Interested suppliers can apply by completing our UNFI Endless Aisle supplier sign‑up form. This platform is available if you’re able to ship directly to retailers instead of first delivering to a UNFI warehouse for distribution. Eligible suppliers will complete account and item set up with Mable, UNFI’s Endless Aisle platform partner. Enrolled suppliers will list their products on the Endless Aisle website and manage their catalog, order fulfillment, and customer service in Mable’s supplier portal.

Retailers must have a UNFI ordering account to access Endless Aisle. If you’re an existing UNFI customer, you can access Endless Aisle through myUNFI Shopping or reach out to your Account Manager for access. If you’re new to UNFI, you can apply via our New Account Inquiry Form

Endless Aisle offers a growing assortment of natural and conventional grocery and wellness products from both emerging and established brands.