Building Supply Chains That Serve All Through Broad Market Access
Register for our Broad Market Access programAll of Us Are in the Business of Market Access
Reaching today's shopper takes more than distribution — it takes the right information, the right channels, and the right partner. We're building the connections and capabilities that help suppliers grow their market presence and serve customers better.
in broad market procurement in FY25
certified suppliers
more small and certified businesses year over year
Our Broad Market Access Program
UNFI’s Broad Market Access works with certified suppliers to offer customers the broadest and most competitive assortments that bring unique perspectives, innovative solutions, and valuable contributions to our supply chain.
Adding Value to Your Business Through Broad Market Access
Navigating the grocery supply chain as a small or certified business can be difficult. We’re here to help you succeed.
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Support and Education
We help you interact with us and our customers through UNFI webinars and programming such as Broad Market Access chats and spotlights.
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Programs and Marketing
Utilize our platform to celebrate and amplify your brand stories and products.
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Supplier Certification and Validation
We’ll guide you on certification validation requirements and processes.
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Maximize Your Exposure
Having certification on file affords you increased visibility at UNFI trade shows and on our social media and UNFI digital publications.
Who Qualifies for Broad Market Access
Vendors/Suppliers must hold active third-party certifications from recognized certifying bodies. Eligible certifications include those for small businesses, veteran and disabled-owned enterprises and other qualifying business categories.
Suppliers who identify as small business and or certified 51% US-owned and operated, by a veteran, disabled or other third-party certifying agencies.
Suppliers who have a clear understanding of their product/service and how it relates to UNFI business goals and objectives.
Suppliers who abide by UNFI terms of agreement, engage in promotion of products and services, and update and maintain all registration and certification records as needed.
UNFI-Related Opportunities for Broad Market Access
We are looking for small and certified suppliers to help us with non-retail and retail-facing opportunities. In our UNFI-related functions, we look for vendors who can assist with material handling, co-manufacturing, accounting, logistics, IT solutions, marketing, and more.
Register as a Broad Market Access supplier
The Supply Chain Can Only Thrive with Broad Participation
By applying Broad Market Access practices into our everyday purchasing, we are helping eligible suppliers navigate the relationship between us and our customers. When we work together, we transform the purchasing process to build a competitive and resilient supply chain.