Skip to content
Grow Your Wholesale Business

Creating an Inclusive Supply Chain through Broad Market Access

Register for our Broad Market Access program

All of Us Are in the Business of Market Access

We know shoppers are committed to brands building innovative and growing supply chains. As a company, we have made steady gains but have more work to do. Let’s partner together to help increase access to information and the market.

$722.6 million

in inclusive procurement in FY23

797

certified suppliers

11.8%

more small and diverse suppliers identified as diverse year over year

Our Broad Market Access Program

UNFI’s Broad Market Access works with certified suppliers to offer customers the broadest and most competitive assortments that bring unique perspectives, innovative solutions, and valuable contributions to our supply chain.

  • Program Participants

  • Catalina Crunch logo
  • A Dozen Cousins logo
  • Deux logo
  • Maazah logo
  • Try My T logo
  • Numa logo
  • Soom logo
  • Program Participants

  • Catalina Crunch logo
  • A Dozen Cousins logo
  • Deux logo
  • Maazah logo
  • Try My T logo
  • Numa logo
  • Soom logo

Adding Value to Your Business Through Broad Market Access

Navigating the grocery supply chain as a small or certified business can be difficult. We’re here to help you succeed.

Accordion image
  1. Support and Education

    We help you interact with us and our customers through UNFI webinars and programming such as Broad Market Access chats and spotlights.

  2. Programs and Marketing

    Utilize our platform to celebrate and amplify your brand stories and products.

  3. Supplier Certification and Validation

    We’ll guide you on certification validation requirements and processes.

  4. Maximize Your Exposure

    Having certification on file affords you increased visibility at UNFI trade shows and on our social media and UNFI digital publications.

Who Qualifies for Broad Market Access

Vendors/Suppliers must hold active third-party certifications from recognized certifying bodies. Eligible certifications include those for small businesses, veteran and disabled-owned enterprises and other qualifying business categories.

Suppliers who identify as small business and or certified 51% US-owned and operated, by a veteran, disabled or other third-party certifying agencies.

Suppliers who have a clear understanding of their product/service and how it relates to UNFI business goals and objectives.

Suppliers who abide by UNFI terms of agreement, engage in promotion of products and services, and update and maintain all registration and certification records as needed.

UNFI-Related Opportunities for Broad Market Access

We are looking for small and certified suppliers to help us with non-retail and retail-facing opportunities. In our UNFI-related functions, we look for vendors who can assist with material handling, co-manufacturing, accounting, logistics, IT solutions, marketing, and more.

Register as a Broad Market Access supplier
wild harvest organic produce display in grocery store

The Supply Chain Can Only Thrive with Broad Participation

By applying Broad Market Access practices into our everyday purchasing, we are helping eligible suppliers navigate the relationship between us and our customers. When we work together, we transform the purchasing process to build a competitive and resilient supply chain.