UNFI’s Retail Marketing Solutions Enhance Customer Operations and Shopping Experiences

August 28, 2025           5 minute read

Retail is evolving – and fast. One trend that’s leading the way is integrating shelf tags and signage with digital coupons and targeted customer outreach. This combination boosts in-store engagement and captures shoppers’ attention at the point of decision. In fact, UNFI research shows nearly twice as many Americans use smartphone app coupons compared to paper circulars. 

UNFI offers dedicated services and support with a host of Professional Services and Retail Marketing solutions that help customers drive more traffic into their stores and give suppliers greater visibility to a broader consumer base. Standout offerings like Digital Coupon Shelf Tags and AppCard services seamlessly connect in-store promotions with personalized digital outreach, making it easier than ever to attract, engage, and convert today’s deal-savvy shoppers.  

Retailer Success Story: Radermacher’s Fresh Markets 

Radermacher’s Fresh Markets, a third-generation grocer in southern Minnesota and long-time UNFI partner, is seeing strong results from these initiatives. As traditional promotional channels lose their edge, Radermacher’s recognized the need to modernize its shelf strategy to streamline operations and to better engage with their customers.  

By integrating UNFI’s digital tools, Radermacher’s has transformed its pricing and promotion processes, making it faster and easier to update prices and manage deals throughout the store, including shelves and end caps. These tools have also helped improve the look of shelf tags and enhance shopper engagement, ensuring promotions are clear and effective. For example, a “buy 2, get $1” promotion can be confusing if customers only add a single item to their cart. Digital tags help clarify the deal, so customers get the savings and experience they expect. 

“I can't stress enough how we need to be more competitive on our shelves, and these tools allow us to do that,” said Paul Radermacher, owner of Radermacher’s Fresh Markets.  

For Radermacher’s, one of the biggest differentiators with UNFI is the ability to stay competitive on products where pricing has traditionally been a challenge. Targeted digital coupons on items such as contact lens solution help Radermacher’s grow sales, deliver savings to customers, and strengthen loyalty.  

“I would recommend this program because there are tools in here that really help the retailer just get more modern with their pricing system,” Paul Radermacher said. “The AppCard offers that come through with these tags are compelling enough where people will actually make different decisions on the shelf. You'll sell products you haven't been selling in your stores.”  

To learn more about getting started with UNFI’s Professional Services solutions and how they can modernize and elevate your offerings, contact UNFI.