Celebrating Small Business Saturday with UNFI’s UpNext Partners

November 25, 2024           2 minute read

Small Business Saturday is a time to celebrate and support all the small brands that bring diverse, unique, and local products to communities across the country. This year, UNFI proudly highlights three inspiring suppliers in our UpNext program: Ginsa, Viv, and Popadelics.  

Ginsa, a sparkling ginseng tonic brand, introduces the wellness benefits of Korean red ginseng to a new generation, without the traditional bitter taste. Partnering with UNFI has helped them quickly expand into key markets, building a loyal community they call the “Ginsa Generation.” 

Viv, an eco-friendly period care brand, aims to provide earth-conscious, toxin-free products for everyone with a period. UNFI has been pivotal in Viv’s journey, helping the brand increase distribution nationwide. Winning UNFI’s Pitch Slam in 2022 gave them even more visibility, connecting them with retailers that value sustainability. 

Popadelics, a snack brand that puts a bold twist on mushroom chips, began with just a few New York City stores. With UNFI’s support, they’re now in over 100 stores across New York and New Jersey, offering customers a fun, healthy snacking experience. 

This Small Business Saturday, we celebrate these brands and their role in making our retailers’ shopping experiences unique and meaningful. Each of these brands represents the passion and innovation that drive small businesses forward, and UNFI is proud to support their growth. 

Visit LinkedIn to hear more about these brands and their journeys firsthand.