Partnering for Growth: The Power and Variety of UNFI’s Supplier Network

May 7, 2025           5 minute read

As shoppers’ preferences and buying patterns shift, having a partner that provides unique and relevant products is vital for differentiating a retail store and driving growth. With an extensive supplier network offering more than 250,000 SKUs ranging from fresh groceries to wellness items, UNFI helps retailers stand out in today's marketplace. Our teams are the go-to experts on key consumer trends, with in-depth knowledge across categories and product assortments to connect retailers with products that matter most to both new and existing customers.

The demand for year-round fresh food continues to grow. As one of the largest fresh distributors in North America, we offer a complete product selection of over 20,000 SKUs across produce, floral, bakery, deli, specialty cheese, eat, and seafood.   

"UNFI has been an amazing partner and source for specialty cheese for Nugget Markets for years. I am always impressed by their high-quality selection of local products as well as imported goods. They are always on the hunt for the best products out there to bring to me and my team,” said Jaclyn Neff, Director of Specialty Cheese at Nugget Markets.  

With a network of more than 750 fresh suppliers, UNFI focuses on delivering exceptional quality and assortment year-round, helping retailers stay competitive in the marketplace.

As the wellness movement continues to rise, we are proud to be North America’s top wellness distributor. With two distribution centers completely dedicated to the category, we offer a wide assortment of natural wellness items including personal care, supplements, sports nutrition, and general merchandise. With a selection of more than 21,000 SKUs, we help retailers offer the best products, with more than 30% of these brands and items exclusive to UNFI.  

Conventional grocery products have long been a staple for shoppers. With our assortment of 89,000+ SKUs across grocery, frozen, and dairy products from leading local, regional, and national brands, retailers gain access to top-selling items, the latest in category innovation, and emerging trends to add to their freezers and refrigerators. 

At UNFI, we offer comprehensive product offerings, presentation strategies, and promotional planning for retailers’ general merchandise, health and beauty care, candy, baby, and pet needs. Across all categories we have more than 16,000 SKUs, which include seasonal offerings that help set stores apart.  

“Before the doors opened at Urban Green, we had already partnered with UNFI,” said Allyn Jones, Purchasing Manager of Urban Greens Co-op. “We knew that they offered all the healthy food we wanted to carry. The choices of organic, Non-GMO and conventional products were a perfect fit for our business.”  

Our range of seasonal and trending products engages customers year-round, creating compelling shopping experiences and maximizing growth potential. 

We believe in close collaboration with our partners to deliver the right products to the right markets at the right times. Our focus is to provide retailers with valuable market insights, deep expertise across categories and product assortments, and higher gross margin profits where possible. 

To find out how to bring these exceptional products to your shelves, visit UNFI's product page or learn how you can partner with us.