Inside UNFI’s Professional Services Booth: Services Powering Smarter Retail Growth

July 30, 2025           5 minute read

From targeted, personalized promotions to advanced shrink reduction strategies, UNFI’s Professional Services team unveiled a suite of new capabilities at this year’s Holiday & Winter Selling Show in Mohegan Sun. Each solution is designed to help retailers grow through data, automation, and actionable shopper insights.

Here are three tools drawing the most attention from retailers in attendance:

• UNFI Media Network Audience Optimizer: Designed to drive smarter promotions and sharpen targeting, this application delivers an average $23 incremental return on advertising spend¹ for participating retailers.
• AI-Powered Loss Prevention: Retailers using this surveillance-integrated resource have seen up to 60% shrink reduction², making it a powerful step toward operational efficiency. This functionality is particularly valuable during the holiday season when there is an uptick in loss.
• Healthy Attributes tags powered by GreenChoice: A nutritional intelligence platform with more than 1 million verified items and 70 shelf tag attributes, GreenChoice helps shoppers make more informed decisions while driving up to 30% sales lift for participating retailers³.

“These are the types of services that used to be out of reach for small and mid-sized retailers,” said Matt Eckhouse, President of UNFI Digital and Professional Services. “We are so excited to bring those retailers the tools and expertise that are shaping the future of retail and will help them drive growth.” 

As retail continues to evolve, UNFI’s Professional Services team remains committed to equipping retailers with results-oriented solutions that support growth and empower data-driven decision making.

To learn more about how UNFI is partnering with leading retail tech innovators, check out our recent article on next-generation partnerships from the Professional Services booth.

Learn more about UNFI’s Professional Services offerings: Home | Professional Services

Sources: 

¹Swiftly. “Audience Optimizer.” Swiftly.com. Accessed July 2025. 

²Veesion. “AI Surveillance Software.” Veesion.io. Accessed July 2025. 

³GreenChoice. “Food Database & API.” GreenChoiceNow.com. Accessed July 2025.