A blooming differentiator: How UNFI helps retailers elevate their floral selections

March 31, 2026           3 minute read

Floral has become a year-round differentiator for grocery retailers. In fact, one in three shoppers says the floral department influences which grocery store they choose, according to the International Fresh Produce Association. As shoppers prepare for Easter gatherings and Mother’s Day celebrations, Cub’s partnership with UNFI is helping the retailer deliver fresh, high-quality arrangements and innovative floral selections to set its stores apart. 

“Sometimes a fresh set of eyes makes all the difference,” said, Liz Beukema, Category Manager of Floral at Cub. “With our team at UNFI, I never have to solve a challenge alone. Their experts bring multiple perspectives that help elevate our floral offerings every single day.” 

UNFI’s nationwide floral network provides retailers with early access to category trends, quality products, fresh and timely delivery, and industry leading suppliers. That expertise was key in helping develop Cub’s new Floral Bunch program, launched after UNFI introduced the right vendor and helped find a customized merchandiser. What began as a merchandising challenge quickly became one of the department’s biggest successes, delivering sales growth and attracting new shoppers, just in time for key spring holidays.

“UNFI takes ideas and helps bring them to life,” Beukema said. “Their Fresh team manages the logistics so I can focus on creating new products and working with stores. That’s essential as we gear up for high demand occasions like Easter and Mother’s Day.”

Floral is often the first impression customers receive when they enter a Cub store, making quality and freshness non-negotiable. With custom arrangements, unique gifting options, and strong supply chain support, Cub continues to differentiate its floral department all year long. 

“Flowers are meaningful purchases,” Beukema added. “Whether it’s spring holidays, summer celebrations, or everyday moments, our UNFI and Cub teams work together to make sure every stem - from farm to warehouse to store - meets our standards. Value, quality, innovation, and freshness. Every time.”

Learn more about how to partner with UNFI’s Fresh team.