The Impact of UNFI Insights Powered by Crisp: Supplier Success Stories

June  19, 2026          3 minute read

As retail environments become more complex, suppliers are looking for clearer, more consistent access to information to understand how their products are selling and where there are opportunities to grow.

UNFI Insights powered by Crisp is one example of how suppliers are gaining access to more detailed, item-level data to support day-to-day decision making. The platform brings together sales, inventory, and deduction information to provide a more complete view of performance across the UNFI network.

Moving beyond high-level data

Suppliers have historically relied on syndicated data that often provides delayed or aggregated views of performance. While useful for understanding broader trends, those insights can make it difficult to respond to changes at the store level.

The challenge isn’t solely access to more information. Many teams already have a significant amount of data, but it isn’t always easy to access or apply when needed.

Access to more current, item-level detail provides a clearer picture of how products are performing at individual locations. This can help teams identify gaps and prepare for customer conversations with more specific information, including:

• Sales data: Seeing what is and isn’t selling helps teams make decisions about promotions, inventory, and product focus, including where to adjust promotional plans.
• Inventory data: Visibility into inventory by product and distribution center, including items nearing expiration, helps guide ordering decisions and manage potential waste.
• Category data: Broader category views provide context on how products are performing relative to others in the same space, helping teams identify where to adjust assortment or expand within a category.

In Practice: The Clorox Company

The Clorox Company is one example of how UNFI is helping suppliers use item-level data in their daily workflows.

Clorox Business Account Managers Alyssa Peterson and Brad Adkins use UNFI Insights to monitor performance at the product, store, and distribution center levels. This information helps them assess performance across multiple customers, identify gaps, and prepare for business reviews.

“With syndicated data, we typically get regional or market-level views, often with some delay.” said Alyssa Peterson. “Crisp provides retailer-specific data that is more current.”

With a clearer view of performance across locations, the team can spend less time compiling information and more time using it.

The team has seen improvements in several areas, including:

• 174% year-over-year growth with Raley’s
• Double-digit growth across multiple categories
• Reduced time spent on manual data reporting

Continuing to expand supplier access to data and insights

Improving access to data and insights is part of UNFI’s ongoing work to simplify and improve the supplier experience, and ultimately, help brands accelerate their growth within a diverse retailer network. 

“Having more current, item-level visibility helps teams prepare for customer conversations and respond to what’s happening at the shelf,” said Meagan Kessel.

“The platform is designed to be straightforward and easy to use,” said Barry Bradley, Head of Supply Chain at Crisp. “The intent is to make it easier for teams to access and work with their data as part of their daily processes.”

As these capabilities continue to develop, the focus remains on making information easier to use—helping suppliers use data more effectively and identify opportunities to grow their brands.