UNFI Vision StatementVision

To be the unparalleled leader in the distribution, development and marketing of natural and organic, wellness, and specialty food products by fulfilling the highest standards for quality, consistency, sustainability, product assortments, dependability, value-added support services and integrity in our business and personal relationships.

UNFI Mission StatementMission

To exceed the needs and expectations of all our stakeholders: our customers, associates, natural and specialty product consumers, suppliers, shareholders, communities, the environment and the planet.


 To our suppliers

To build and sustain fair and honest relationships and be a trusted, dependable distribution resource supported by innovative and effective sales and marketing programs.


 To our consumers

To do our part to bring a wide variety of appealing, wholesome quality products at attractive values to the marketplace.


 To our customers

To create partnering relationships of trust, integrity, customer satisfaction and loyalty. To provide the widest selection of natural and organic, wellness, and specialty food products of the highest quality, consistently high in-stock service levels, dependable on-time deliveries, highly competitive pricing, and outstanding marketing programs and services.


 To our associates

To create a nurturing work environment for our associates, by acknowledging the value of each person's contribution to our company, entrusting them with responsibility, treating them with respect, facilitating personal and professional development, and by providing competitive, merit based compensation and benefits.


 To our shareholders

To exceed the expectations of our shareholders by delivering commendable returns on their investments, and by being an enduring, successful and profitable company.


 To our community and our planet

To be an outstanding partner in the communities where we work, supporting them economically, and making meaningful contributions to the quality of life. To use our strengths to support socially responsible initiatives that protect the environment and foster stewardship of the land.

UNFI Vision Statementur Core Values


More than who we are, it's what we do. Every day, we bring together the farmer, the producer, the retailer, the shopper. Together, we make farm-to-family happen. To make things better for us all. For the earth.


It's a passion for the planet.

Seeing the big picture, beyond the dollars and cents. Getting natural, organic food to people while reducing our impact on the earth. And doing what's right, for all of us.


We adapt to serve.

We embrace change. It's good. When we meet the demands of our growing industry, we get better, stronger, smarter. We become more, to more people. And we discover what's next.


Here, integrity comes naturally.

It always has. This isn't about someday, this is every day. This is who we are, how we do business. From taking the time to wrap a pallet correctly to simply keeping our word. Honest, straight-forward and ready to get the job done right.


There were many routes, but there's only one direction.

It doesn't matter where we come from, how we got here, just where we're going. And that we're going there together. Bringing natural, organic food to more people every day. One mission. One company.


We're in this together.

Motivated and inspired to collaborate, because what's good for the industry is good for us. And the family farm. And the family of four that wants good, natural food. Together, we are making farm-to-family a reality. And it's a win/win for us all.