To be the unparalleled leader in the distribution, development and marketing of natural and organic, wellness, and specialty food products by fulfilling the highest standards for quality, consistency, sustainability, product assortments, dependability, value-added support services and integrity in our business and personal relationships.
To exceed the needs and expectations of all our stakeholders: our customers, associates, natural and specialty product consumers, suppliers, shareholders, communities, the environment and the planet.
To our suppliers
To build and sustain fair and honest relationships and be a trusted, dependable distribution resource supported by innovative and effective sales and marketing programs.
To our consumers
To do our part to bring a wide variety of appealing, wholesome quality products at attractive values to the marketplace.
To our customers
To create partnering relationships of trust, integrity, customer satisfaction and loyalty. To provide the widest selection of natural and organic, wellness, and specialty food products of the highest quality, consistently high in-stock service levels, dependable on-time deliveries, highly competitive pricing, and outstanding marketing programs and services.
To our associates
To create a nurturing work environment for our associates, by acknowledging the value of each person's contribution to our company, entrusting them with responsibility, treating them with respect, facilitating personal and professional development, and by providing competitive, merit based compensation and benefits.
To our shareholders
To exceed the expectations of our shareholders by delivering commendable returns on their investments, and by being an enduring, successful and profitable company.
To our community and our planet
To be an outstanding partner in the communities where we work, supporting them economically, and making meaningful contributions to the quality of life. To use our strengths to support socially responsible initiatives that protect the environment and foster stewardship of the land.
ur Core Values
- Integrity and respect in all of our actions
- Trust and accountability in all relationships
- Open and honest communication with our associates
- Profitable growth of the organization
- A safe and healthy work environment
- Social and environmental responsibility for the health of the planet