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FT_CoffeCupTransFair USA celebrates Fair Trade Month: 31 Days, 31 Ways

TransFair USA is gearing up for another annual Fair Trade Month national campaign this October. “31 Days, 31 Ways” is the theme, and they have designed a campaign that will engage consumers where they spend most of their time: online.

Each day, TransFair USA will provide new facts, visuals and consumer actions that will lead to increased engagement and ultimately, in-store purchases. To make this campaign work, they need your support.  Thus, TransFair USA has come up with plenty of ways for your company to get involved!

Go to www.FairTradeMonth.org and click on Download the Fair Trade Month 2009 Partner Program, for event information, suggested activity checklists, and links to online resources and available POP materials. Also included are details on the new Adopt-a-Day program, in which licensees and retailers can sponsor a day in October for added promotional exposure. Here’s what you will find in the document:

  •  Fair Trade Month Article and Impact Stories: For use on your website or blog, or for inclusion in newsletters
  •  Fair Trade Month Online: TransFair USA will engage consumers using Twitter, Facebook, Flickr, Google and FairTradeMonth.org. Find out how you can participate!
  •  Computer Widget: A dynamic tool that you will be able to embed on your website or blog. The widget will display a new Fair Trade fact and consumer action each day, as well as upcoming events.
  •  Adopt-a-Day: Program details
  •  FairTradeMonth.org: Website layout, including embedded YouTube videos, Twitter and Flickr feeds and a “live” event calendar where you can post your own event information
  •  Fair Trade Month Checklists: Suggested activities for licensees and retailers
  •  Fair Trade Month POP Offerings
  •  Sample Press Release: A template that you can use to promote your company’s Fair Trade Month events or promotions
  •  Web banners will also be made available before September 1

 FT_Look_Logo Here is a timeline for your planning purposes:
• August 1: Notify TransFair by this date of your Adopt-a-Day sponsorship intentions
• August 20: First e-mail campaign begins with Consumer Call To Action
• September 1: Fair Trade Month 2009 website launches
• October 1-31: “31 Days - 31 Ways” daily Twitter and Facebook posts
• October 1-31: Post event information in advance and remember to upload event stories and photos to www.FairTradeMonth.org once it occurs